A 16-second commercial for Quali'Pro+, a network of trusted French artisans, made for cinema pre-show screenings. The challenge: present their world in 16 seconds, with a clear story and a fast pace. I handled the entire production, from set and character creation to animation, editing, music selection and final delivery. Realistic environments meet a stylised 3D mascot, bringing humour and personality to the craft of renovation. Designed and produced in one week, with particular care given to the flow of actions and shots to make the most of such a short format.