VESTIGE

ART DIRECTION / ADVERTISING

CONTEXT

Fragrance Art Direction & Visual Identity

Case study

VESTIGE is a fragrance identity and art direction study developed through controlled hybrid image-making. The project combines generative exploration with CGI principles, compositing, retouching and precise material work to create a coherent set of luxury product images.

The process focused on bottle design, lighting, surfaces and atmosphere. Generative tools were used as part of a broader image-making workflow, not as a visual signature. Each frame was refined to remove the familiar artefacts of AI imagery and retain the control, depth and consistency of a CGI campaign.

The goal was to make the technology disappear behind the final image.

VESTIGE fragrance campaign: dark perfume bottle on a volcanic landscape beneath a dramatic cloudy sky.

VESTIGE fragrance identity and art direction case study introduction.

VESTIGE perfume packaging and dark glass bottle in cool studio lighting.

VESTIGE bottle embedded in dark rock beside a close-up of its sculpted cap.

VESTIGE perfume bottle shown upright and in a tilted close-up with blue reflections.

VESTIGE perfume bottle framed by volcanic rock and warm metallic textures.

A hand holding the VESTIGE perfume bottle against dark rock and warm skin.

Silhouetted hands holding a VESTIGE perfume bottle in a narrow beam of warm light.

VESTIGE perfume bottle on a rugged volcanic landscape under a dramatic cloudy sky.

← BACK TO WORK

FINAL / BREAKDOWN

MATTE

FINAL